In these specific cases, provide a text alternative containing at least the text of the image and check the contrasts of the colors used. If a specific presentation of the text is essential to the information conveyed (example: text or name of a brand in a logo).

Whether the text in image form can be customized visually by the user.

Only permissions where the formatting can be done via an image:

If it is technically possible for you to achieve your visual via formatted text, it is better to choose this solution to convey information rather than text in the form of an image. or a link pointing to another page with this description.For complex images (diagrams, graphs, etc.): provide adjacent equivalent textual content:.For images that convey information: text alternative describing the information.For decorative images: leave the text alternative blank.For clickable images: specify the function / target of the link.When: from conception and during development.Ī text alternative must be provided for each non-textual element: images, animation, video, podcast, advertisements, buttons, icons, logos, etc.įor images, buttons, icons, logos, etc., the rules are as follows: Target: people with visual or hearing impairments, seniors, people with cognitive impairments and search engines. Ensure that an alternative to non-text content is provided to the user.

Textual elements